Developed by the British Council and Cultural Associates Oxford, and implemented in collaboration with Culture Unleashed in Türkiye, 'Supporting the Creative Economy' online learning programme is now open for applications. The programme welcomes applications from experts and mid-level executives from the public sector, as well as professionals working in the cultural and creative industries, who have a keen interest in policy development.

The programme aims to foster effective policy making for the creative economy, enhance capacity and elevate the quality of research and development in this field. You can complete the recorded videos, reading materials, and exercises in the online learning programme on your own schedule from 5 February to 10 March 2024. You are required to attend the four live sessions of the programme on the specified days and times. 

The programme will be delivered in Turkish. You can apply for the programme through the British Council Turkey website until Sunday, 14 January.

About the programme

'Supporting the Creative Economy' provides professionals with innovative ideas and tools to support the cultural and creative industries in their city/region/country, as well as expand their professional networks in the UK (United Kingdom) and internationally. This comprehensive training program covers a diverse range of topics, from branding and digital transformation to entrepreneurship and cultural heritage, aiming to share insights into the significant impact and role of the cultural and creative industries. By fostering new connections, developing policy solutions, and creating a common language, the program seeks to cultivate a thriving creative ecosystem.

Having successfully run for the past two years by the British Council, the 'Supporting the Creative Economy' programme is now being adapted for Türkiye, with a detailed analysis and literature review in collaboration with Culture Unleashed. Led by Emre Erbirer, Mustafa Gül, and Gökçe Dervişoğlu Okandan, experts in the field of creative economy in Türkiye, Culture Unleashed will run digital seminars, panels, and workshops within this four-week program. Upon successful completion of the 'Supporting the Creative Economy' programme, participants will be awarded a certificate in recognition of their achievements.

For any questions or inquiries, please contact us at

Programme timeline

8 December 2023 Call for applications
14 January 2024, (23.59) Deadline for applications
24 January 2024 Informing participants
5 February 2024 Programme starts
7 February 2024 Orientation
14 February 2024 Live session 1
21 February 2024 Live session 2
29 February 2024 Closing
10 March 2024 Programme ends


Applications are open to participants from Türkiye who meet the following criteria:

  • Experts and managers working in the public sector,
  • Professionals working in the cultural and creative industries and interested in policy development. 

Candidates can submit their applications by filling out the online application form until 23:59 on Sunday, January 14, 2024.


Applicants must meet the following eligibility criteria:

  • Reside in Türkiye.
  • Demonstrate full professional proficiency in Turkish language.
  • Working the cultural and creative industries and/or the creative economy.
  • Participate in the program between 5 February and 10 March 2024.
  • Be over 18 years old.



Applications will be evaluated by the project team consisting of British Council and Culture Unleashed representatives.

The assessment process will consider both the eligibility of the applicants and the quality of the information provided in the application form. To enhance your chances of selection, it is crucial to articulate your reasons for keen interest in the program and how you envision it will enable you to make meaningful contributions to the advancement of the cultural and creative industries in Türkiye.

Considering the anticipated high number of applications, we regret that detailed feedback on unsuccessful applications will not be feasible.

 For any questions or inquiries, please contact us at

Programme Content

Module 1 - Introduction to the creative and cultural industries and their impact

Lesson Speaker Learning Objectives
Lesson 1: An overview of the creative industries John Newbigin To gain an introductory understanding of the development of the Cultural and Creative Industries especially in developing nations, the importance of developing policy that is evidence based, what policymakers are looking for, and why the creative industries are a major source of growth across the world.
Lesson 2: How We Can Value the Creative and Cultural Industries Alice Gambarin To understand different approaches to valuing the CCIs and how they can be used.
Lesson 3: Challenges in Making the Case for Value of the Creative and Cultural Industries Eliza Easton To understand some of the challenges associated with valuing the Creative and Cultural Industries and how they can be overcome.
Lesson 4: Overview of the Economic and Social Value of the Creative Industries Tom Fleming To understand the social and economic impact of CCIs and how the CCIs can lead to and support local distinctiveness.
Lesson 5: Protecting creativity through Intellectual Property Naomi Korn To understand why intellectual property is fundamental to the CCIs and to understand how copyright protections work. 
Lesson 6: Creative industries and local economies Phil Jones To understand the importance of ecosystems to support the creative industries, and how to advocate for support from policy makers.
Lesson 7: Classifying the Creative Industries Mark Spilsbury To discover key concepts and tools to define creativity and the creative industries.

Module 2 – Supporting the development of the creative industries

Lesson Speaker Learning Objectives
Lesson 1: Introduction to Creative Industry Investment Models Laura Callanan Understand impact investing and its potential for funding CCIs.
Lesson 2: How Industry and Governments Can Work Together to Support the CCIs Alex Hope Understand how the creative industries can work together to secure support from policy makers. Understand an industry-led approach to skills development.
Lesson 3: How Industry Bodies Can Help Foster a Positive Regulatory Environment for the CCIs Jo Twist Understand the significance of the games industry as part of the CCIs. Understand the importance of good data and industry collaboration to policy making for the CCIs.
Lesson 4: Business Models for Creative Enterprise Phil Jones Understand the concept of creative entrepreneurs. Be aware of how creativity and technology can be brought together to create value.
Lesson 5: The Role of Creative Hubs Today Gail Caig Gain an understanding of the nature of creative businesses and how creative hubs can support them. Understand what makes a creative cluster or hub successful.
Lesson 6: The Importance of Innovation and How to Create a Successful Creative Hub Daniar Amanaliev Understand why innovation is important to a country’s economy. Understand how a creative hub can support innovation. Be aware of the importance of being people-centred in a successful creative hub.
Lesson 7: How Creative Hubs are Funded and Managed Lynsey Smith Gain an understanding of ways of mapping creative hubs. Hear an example of how local government funded the creation of a creative hub. Understand that creative hubs have varied business models, but all need to have multiple funding sources.
Lesson 8: The Importance of Brand and Design to Culture and the Creative Industries Thomas Sharp Discover the importance of brand, brand identity and design.
Lesson 9:  Links Between the Creative Economy and Tourism Luke Tonge Understand how the cultural and creative industries are being used successfully in city and regional marketing and how using festivals can bring together creatives to help promote a sector and a city, engaging practitioners, developing networks and creating links business and the creative economy and support local distinctiveness.

Live Sessions

7 February 2024 Orientation
14 February 2024 Live Session 1
21 February 2024 Live Session 2
29 February 2024 Closing