In 2009, Sam Hall – better known as DJ Goldierocks – became The Selec-tor’s presenter and would go on to present the show for the next 10 years as its popularity grew around the world. ‘The show was a huge part of my life - getting to broadcast around the world for over a decade. I grew up on that show,’ she says.
The new-look show, now produced by Folded Wing, continued to bring in musicians that would go on to have huge careers. Before he was a global star, one Calvin Harris dropped by for the Tea and Tunes segment of the show. And live sessions, specially recorded for Selector, were a regular part of the show. Producer John Cramer’s vision was this went hand in hand with the industry’s shift towards live music and away from album sales. ‘It was quite an exciting time really in terms of the music industry in the UK,’ says Cramer. ‘Gigs were becoming much more of an important part to the career of a musician than maybe they had been for years prior to that, and so one of the things I really tried to do when I was the producer of Selector Radio was bring in as much live music as possible from as early as possible.'
Karen Pearson, CEO of Folded Wing, remembers working with a young Ja-mie Woon on one of the first Selector shows made by her team. 'I remem-ber being sent a vinyl of Wayfaring Stranger in 2007 and listening to it over 10 times in a row. So being able to bring people like Jamie Woon on to Se-lector Radio is a dream come true; to give them a platform to a massive in-ternational audience. He came into our small Folded Wing voice booth and recorded a beautiful session.'
And it was this Selector session that paved the way for Jamie's early inter-national experiences. 'Off the back of the session and plays of his tracks his music was playlisted on a few stations around the world and he went out to Kazakhstan on a British Council trip,' explains Pearson. 'That led to a residency in China for a couple of months where he presented his own ra-dio shows. We were very proud!'
’Selector was able to find a home due to the British Council’s existing con-nections, built up over years of cultural relations activity within these countries.’
To help reach new audiences, over her 10 years as host, Goldierocks visit-ed over 30 countries. These visits were often to launch and celebrate a new country broadcasting the show and for her to DJ at Selector Live events. In many cases, these were countries where UK broadcasters struggle to have much of a presence at all, but Selector was able to find a home due to the British Council’s existing connections, built up over years of cultural rela-tions activity within these countries. ‘I loved Nepal – the architecture, peaceful, kind natured people,’ Sam Hall explained. ‘I’ve been to China five times with the show and it’s such a vast, completely different place to the UK and that was fascinating. Cuba will always have a very special place in my heart – the music, the people … the rum! It’s such a romantic, artistic, passionate place. We threw some huge open-air parties there and getting on air was quite a feat, but a truly historic moment. We’re the only interna-tionally-made media allowed on air since the Cuban revolution. I’m very proud of that.’
Writing for The Sunday Times magazine in 2011, journalist Katie Glass said the show was ‘as irresistible as the best of John Peel’ heard from ‘the skyscrapers of Jakarta’ to the ‘white-sand beaches of Mauritius.’ Its popu-larity had a direct impact for artists. When Jamie Woon’s ‘Lady Luck’ was played by Selector, it was picked up by stations across Kazakhstan and China which led to a six-week residency in China the following year. Dino-saur Pile-Up’s exposure on the show led to a gig in Mexico to a crowd of 3,500 - ‘it was pretty mindblowing … that’s bigger than any gig we’d played here’ - and led to international touring opportunities across the Americas. Phil Catchpole, the new Selector Programme Manager, neatly explained the show’s simplicity: ‘There is a trade element … promoters and agents listen to the show [and] pick up and book artists.’
As the show’s audience increased so did the scale of its ambition with shows recorded on location in Mexico, Mauritius, Poland and beyond. ‘Wow, we had some adventures!’ laughs Sam Hall. ‘Broadcasting live on na-tional Cuban radio!’ Selector Live shows featuring the likes of Ghostpoet and Everything Everything proved hugely popular in Ukraine in particular and, in 2016, Selector PRO came to Russia – a new conference-style event designed to connect music industries around the world and discuss the burning issues of the day from streaming challenges to music marketing.